Fresh Flowers on Valentine’s Day?
I recently had a bride that had the most perfect day for her wedding. One, seemingly the most romantic Saturday of the year for a wedding, Valentine’s Day. The venue, no problem. The dress, no problem. The caterer, the music, the photographer, the DJ, same, same, same, same. The flowers, horror story! My bride was yelled at, cussed out, thrown out, insulted by every florist she attempted to book for her wedding flowers.
Why? Valentine’s Day is numero uno holiday for florist and floral purchases, and according to About Flowers, represents 30% of all yearly sales, and 28% of a florist’s yearly sales in dollars, followed closely by Mother’s Day and Chanukah/Christmas. All hands are on deck at the florists the week of Valentine’s Day, receiving flowers, making arrangements and of course, delivering them.